Are potential customers able to find your restaurant or hotel easily on the main search engines?
Search engine optimization can take a lot of time and effort to get right. But due to the way customers now search on their iphones and smartphones for information it has become one of the most critical pieces of the puzzle.
According to a recent study 85% of restaurant searches are on a smartphone (iphones or android). It was found that the “mobile path to purchase” conversion rate for food searches on the Internet by phone or tablets users was 90. The importance of a good placing on google and other search engines can make a large positive impact on the weekly turnover of a restaurant or hotel therefore. But how can this be improved?
Setup a Google Page
Achieving a good position on google can be time consuming.The first step is setting up the Google+ page. Filling out the Google My Business page and providing as much relevant and accurate information as possible. Marketing agencies can also complete the information required on behalf of a client. The basic information required is; opening hours, cuisine type, links to social media and high quality photos. Having a large social media following and regularly updated content will also improve the google ranking of any restaurant or hotel.
This one’s simple; the more reviews on google a restaurant or hotel receives the higher up the results ladder it will appear on customer search queries. Marketing agencys can help to get reviews for your business on google. This will boost your ranking in search results and increase your credibility. When a cusomter searches on google maps for example results are ordered by the number and quality of reviews.
Optimize Your Website
Websites for restaurants and hotels should be simple. Customers are usually looking for simple things: opening hours, menu, address, contact phone number and booking details. How this information is presented is obviously down to the branding and target market of the business. But it also affects the google ranking if search engines are unable to read the text or the website is slow because the pictures are too large. The homepage on any website should also have the meta description completed so search engines can read this to display on their searches.
Search engines also reward websites with updated content so blogs and news pages are a good idea. Update the website with seasonal menus, special dishes and new food photos. New content is very important to getting a good google ranking for restaurants and hotels, it shows the business cares about its customers also.
Long Term Strategy
Search engine optimization can take many months to improve. Google and other search engines update their content weekly. Making changes and improvements is noticeable on a month by month basis. The way the modern restaurant and hotel customers searches for information on their smartphone it is a very important facet in digital marketing.